When You Purchase a Product Online, Many Sites Provide a Checkbox

question 83

Multiple Choice

When you purchase a product online, many sites provide a checkbox asking if you would like to receive promotional e-mails based on your purchases and searches. This is an ______ model of informed consent.

• A) opt-down
• B) opt-in
• C) opt-out
• D) opt-up

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Definitions:

Total Utility

The total satisfaction or benefit received by consuming a given total quantity of a good or service.

Marginal Utility

Marginal utility is the additional satisfaction a consumer gains from consuming one more unit of a good or service.

Diminishing Marginal Utility

Diminishing marginal utility is an economic principle stating that as a person consumes more of a good or service, the satisfaction (utility) gained from each additional unit decreases.

Satisfaction

The feeling of pleasure or contentment arising from meeting one's needs, desires, or expectations.