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Which of the Following Concepts Got Its Start as Global

question 22

Multiple Choice

Which of the following concepts got its start as global firms moved away from viewing innovation as a "home market" activity that creates new products and services for distribution to "foreign markets"?


Definitions:

Active Voice

A grammatical voice in which the subject of a sentence performs the action expressed by the verb, leading to clear and direct statements.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.

Tone

The attitude or emotional quality expressed through the choice of words and style of communication.

Credibility

The quality of being trusted and believed in, which is crucial for sources, authors, or institutions in garnering respect and acceptance of their information or viewpoints.

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