According to the ________ Argument on Social Responsibility, Businesses Should

question 75

Multiple Choice

According to the ________ argument on social responsibility, businesses should be socially responsible because responsible actions are the right thing to do.

• A) public expectation
• B) ethical obligation
• C) public image
• D) long-run profit

---

Definitions:

Brand Equity

The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.

Purchase Intent

Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.

Call to Action (CTA)

A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."

Facebook Ad

A form of online advertising that allows businesses and individuals to promote their products or services on the Facebook platform.