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Managers with an ethnocentric attitude do not trust foreign employees with key decisions or technology.
Growth Strategy
A plan for business expansion, which may include entering new markets, launching new products, or increasing market share.
Growth Strategy
A plan of action designed to increase an organization’s market share, revenues, or scale of operations.
Product Development
The process of bringing a new product or service to market, including ideation, design, creation, and marketing stages.
Diversification Strategy
A growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.
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