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The phylogeny below shows: (left to right) Zoonar/K. Jorgensen/age fotostock; S Sailer/A Sailer/age fotostock; J & C Sohns/age fotostock; Michael Dick/ Animals Animals-Earth Scenes; FLPA/Jurgen & Christi/age fotostock; Yellow Dog Productions/Getty Images.
Status Quo Bias
The tendency most people have when making choices to select any option that is presented as the default (status quo) option. Explainable by prospect theory and loss aversion.
Behavioral Economics
A field of economics that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions.
Utility
A measure of satisfaction or happiness that a consumer derives from consuming goods or services.
Disutility
The negative utility or dissatisfaction experienced by consumers from consuming a good or engaging in an activity.
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