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Studies indicate that doing a good job planning and implementing those plans play a bigger part in high performance than does how much planning is done.
Ultimate Consumers
The people who use the products and services purchased for a household. Also called consumers, buyers, or customers.
Organizational Buyers
Entities such as businesses, governments, and institutions that purchase goods and services for organizational purposes.
Not-for-Profit Organizations
Organizations that operate for purposes other than making a profit, typically focusing on social, educational, charitable, or cultural objectives.
Institutional Buyers
Organizations or entities such as schools, hospitals, and governments that purchase goods or services in large quantities, often at negotiated prices.
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