Describe Three Comparative Methods of Rating Performance

question 29

Short Answer

Describe three comparative methods of rating performance.

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Definitions:

Mass-Marketing

Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.

Segmenting And Positioning

The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.

Positing

involves placing something firmly or putting forward an assertion, belief, or theory for consideration.

Meaningfully Shared Characteristics

Traits or features that are held in common among a group or category of things, providing significant insight into their nature or behavior.