Criteria Measured Utilising Quantitative Terms Include Objectives Such As

question 37

Multiple Choice

Criteria measured utilising quantitative terms include objectives such as:

• A) profit maximisation or cost minimisation.
• B) cost minimisation and employee morale.
• C) increased sales and improved quality.
• D) cost minimisation and employee morale; increased sales and improved quality.

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Definitions:

Internal Secondary Data

Data previously collected and available within an organization for purposes other than the current need or analysis.

Marketing Input

Contributions or factors, such as research, design, and advertising, that go into a marketing strategy to influence its outcome.

Outcome Data

Information that shows the results or outcomes of actions, interventions, or activities.

Primary Data

Information that is collected directly from first-hand sources through surveys, interviews, or experiments specifically for the purpose of a research project.