Which of the Following Set of Measures Are Appropriate in Monitoring

question 58

Multiple Choice

Which of the following set of measures are appropriate in monitoring 'customer retention'?

• A) Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards
• B) Customer satisfaction rating, number of repeat purchases, customer acquisition costs
• C) Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter
• D) Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group

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Definitions:

Primarily Liable

Having the main or first responsibility for fulfilling an obligation or debt.

Imposter

A person who deceives others by pretending to be someone else for personal or financial gain.

Obligor

A person or entity legally bound to provide a payment, service, or other benefit to another (the obligee) under the terms of a contract or legal agreement.

Negotiable Instrument

A formal written notice ensuring a particular sum of money will be paid, either immediately when asked or at a certain date, with the document specifying who is to pay.