Identify and Define the Five Core Customer Measures

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The Answer is The five core customer measures are customer satisfaction, customer loyalty, customer retention, customer advocacy, and customer lifetime value.

1. Customer satisfaction: This measures how satisfied a customer is with a product or service. For example, a customer satisfaction survey can be used to measure the level of satisfaction a customer has with a recent purchase.

2. Customer loyalty: This measures the likelihood of a customer to continue purchasing from a specific brand or company. For example, a customer who consistently chooses a particular airline for their travels demonstrates loyalty to that airline.

3. Customer retention: This measures the ability of a company to retain its customers over time. For example, a high customer retention rate indicates that a company is successful in keeping its customers coming back for repeat purchases.

4. Customer advocacy: This measures the likelihood of a customer to recommend a product or service to others. For example, a customer who actively promotes a specific brand or product to their friends and family is a strong advocate for that brand.

5. Customer lifetime value: This measures the total value a customer brings to a company over the entire duration of their relationship. For example, a customer who consistently makes large purchases and remains loyal to a company for many years has a high customer lifetime value.

Identify and Define the Five Core Customer Measures

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