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Market share may be a lag indicator from:
Desired Return
The minimum return that an investor, project, or business aims to achieve from an investment or venture, factoring in risk and opportunity cost.
Investment
The act of allocating resources, usually money, in the expectation of generating an income or profit.
Absorption Costing
A financial recording technique that entails incorporating all costs associated with manufacturing, whether they are fixed or variable, into the product's pricing.
Selling Price
The amount of money charged for a product or service, typically enough to cover costs and generate profit.
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