Sally Strong Is the Production Manager of Eldervale Winery

question 2

Multiple Choice

Sally Strong is the production manager of Eldervale Winery. Her role includes overseeing the production and bottling processes of Eldervale Winery's three product lines: sparkling wine, red wine and white wine. Which of the following is most likely to be an example of a controllable cost for Sally?

• A) The costs associated with bottling wine
• B) The costs associated with advertising Eldervale wine on national TV
• C) The costs associated with liaising with distributors to export wine to China
• D) The costs associated with obtaining finance from banks

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Definitions:

Reinforcement

A psychological principle involving the use of rewards or punishments to increase or decrease the likelihood of a particular behavior.

Aversive Event

An unpleasant or undesirable occurrence that can lead to changes in behavior or psychological state.

Social Learning Theory

A theory that suggests people learn new behaviors through observational learning of others' actions and consequences.

Observation and Imitation

A method of learning in which an individual observes the actions of others and mimics them, crucial in the acquisition of new behaviors.