It Is Okay to Use Deception in Research

question 1

Multiple Choice

It is okay to use deception in research:

• A) as long as you tell the participant during the debriefing
• B) because all of the great studies in history have used deception
• C) only if it is justified by the potential gains which are not feasible through non-deceptive means
• D) So long as it doesn't cause any physical pain to the participant

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Definitions:

Reach

A measure of the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.

Media Noise

The excessive amount of content and information from various media sources that can lead to difficulty in distinguishing valuable messages from irrelevant or misleading ones.

Communications Budget

An allocation of funds dedicated to all aspects of an organization’s communication efforts, including advertising, marketing, public relations, and social media outreach.

Internet-Based Applications

Software programs that operate online via the internet instead of being installed locally on a device.