Examlex
Included in health psychology are subjects related to:
Skimming Pricing
A pricing strategy where a product is initially set at a high price before being gradually lowered to attract different segments of consumers.
Price-insensitive Customers
Consumers who are less affected by price changes and more focused on other factors such as quality, brand loyalty, or unique features.
Prestige Pricing
A pricing strategy where prices are set higher than average to suggest status, exclusivity, and high quality.
Status-conscious Consumers
Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.
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