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Scenario B

question 54

Multiple Choice

Scenario B. Use the information given below to answer the questions that follow. Sarah attended an interview for a job with a manufacturing firm. As she met all the minimum requirements for the post, she was not surprised when she received a formal job offer. However, a few days later, the firm informed her that the job offer had been revoked because the manager in that department felt that women should not work in a manufacturing environment. The firm assured her that the matter was nothing personal and wished her luck for her career.
-In the context of the above scenario, which of the following statements is true?


Definitions:

Positive Experiences

Encounters or interactions that leave individuals feeling satisfied, happy, or fulfilled.

Relationship Marketing

A strategy focusing on building and maintaining long-term relationships with customers, rather than single transactions, to enhance loyalty and repeat business.

Brand Loyalty

A consumer’s steadfast allegiance to a brand, as evidenced by repeated purchases.

Customer Orientation

A business strategy that focuses on creating a positive experience for customers, emphasizing their needs and satisfaction.

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