Scenario B

question 57

Multiple Choice

Scenario B. Use the information in the following paragraph to answer the following questions.
After reviewing the history of many successful entrepreneurial ventures, a few interesting cases stand out. They are:
• Minute Clinic's health care kiosks in supermarkets.
• Visionics biometric software that can assist in identifying runaways, shoplifters, or terrorists.
• Nanostring's molecular bar coding enterprise.
• The tourism industry at Mount Helens, a volcano in the United States that recently erupted.
-All of the above businesses were started by entrepreneurs who were able to spot a(n) :

• A) adventure.
• B) opportunity.
• C) risk.
• D) gamble.
• E) benchmarking target.

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Definitions:

Franchising

A method of doing business wherein a franchisor gives rights to a franchisee to operate a business or sell a product under the franchisor's brand in exchange for fees or royalties.

Contractual Agreement

A legally binding agreement between two or more parties that outlines the terms and conditions of a particular arrangement or transaction.

KFC Brand

A globally recognized fast-food franchise known for its fried chicken, originating in the United States and established by Colonel Harland Sanders.

Direct Investment

The action of an entity from one country investing to achieve dominant control over a corporation in another country.