Scenario C

question 22

Multiple Choice

Scenario C. Use the information given below to answer the following questions. Shine cosmetics, a global company, is considering its corporate strategy. Several people on the board of directors believe they have the "perfect" strategy for the company. Joe believes that the best option is to continue their present strategy of offering cosmetics to customers who like the "look" of the products. Martin wants the company to expand by purchasing the manufacturing plants that produce Shine products. Cathy wants to add products like skin care and perfume to the product line. Ruth wants to develop the company by opening restaurants or setting up an amusement park.
-Which of the following corporate strategies does Martin advocate?

• A) Concentration
• B) Vertical integration
• C) Related diversification
• D) Unrelated diversification
• E) Price skimming

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Definitions:

University

An institution of higher education and research, which grants academic degrees in various subjects.

Media Scholar

A media scholar is an academic or researcher who specializes in the study of media, its impacts, and related cultural, societal, and technological issues.

Global Village

A term coined by Marshall McLuhan to describe how the world has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point.

Marshall McLuhan

A media theorist and educator known for coining the expressions "the medium is the message" and "global village," and for his insights on how media affects societal structures and cultural perceptions.