A Limitation in Using the Body Mass Index Is That

question 81

Multiple Choice

A limitation in using the body mass index is that it

• A) is difficult to determine.
• B) does not take body composition into account.
• C) is not a good indicator of health risks.
• D) is not accurate when used on women.

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Definitions:

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.

Demographic Changes

Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.