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BFOQs are illegal.
B. F. Skinner
A psychologist known for his work in behaviorism and for developing the theory of operant conditioning.
Cognitive Processes
Mental activities involved in acquiring, storing, retrieving, and using information.
Rescorla
Robert A. Rescorla is a psychologist known for his work on the involvement of cognitive processes in classical conditioning, particularly related to the predictability of the unconditioned stimulus.
Law of Effect
A psychological principle stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.
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