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Fundamental to Monroe's Motivated Sequence, the speaker must focus more time and attention on which step?
CEO
Chief Executive Officer, the highest-ranking individual in a company or organization, responsible for making overarching decisions and setting strategic direction.
Controlling Process
The activity of monitoring and regulating organizational actions to ensure they align with established plans.
Measuring Performance
The process of evaluating the efficiency and effectiveness of an action or organization, often through the analysis of data.
Desired Results
The intended or sought-after outcomes of an action, plan, or strategy.
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