Mikey Is a Self-Employed Computer Game Software Designer

question 67

Multiple Choice

Mikey is a self-employed computer game software designer. He takes a week-long trip to Maui, primarily for business. He takes 2 personal days at the beach. How should he treat the expenses related to this trip?

• A)None of the expenses are deductible since there was an element of personal enjoyment in the trip.
• B)100 percent of the trip should be deducted as a business expense since the trip was primarily for business.
• C)50 percent of the trip should be deducted as a business expense.
• D)The cost of all of the airfare and the expenses related to the business days should be deducted, while the expenses related to the personal days are not deductible.

Understand the components that do not enhance the effectiveness of sales or marketing messages.

Recognize the goals of persuasive communication in various contexts.

Identify the characteristics of most persuasive messages.

Distinguish between the approaches used in persuasive claims and adjustments.

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Definitions:

Unit Increase

A measure reflecting the change or increment in a particular variable by a single unit.

Holding Constant

A technique in statistical analysis where specific variables are kept unchanged in order to isolate the effects of other variables.

Polynomial Model

A regression model in which the relationship between the independent variable and the dependent variable is modeled as an nth degree polynomial.

Predictor Variable

A variable that is used in statistical models to predict the outcome of a response variable.