In the BCG Matrix, a Business Unit That Has a High

question 106

Multiple Choice

In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.

• A) star
• B) dog
• C) cash cow
• D) question mark

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Definitions:

Informed Decision

A choice made after acquiring and understanding all relevant information, considering the options and consequences.

Recreational Shopping

The act of shopping for pleasure or entertainment, rather than out of necessity, often characterized by browsing without the immediate intent to purchase.

Store Lighting

The strategic use of illumination in retail environments to influence mood, behavior, and purchasing decisions.

Physical Store Characteristics

Features and attributes specific to brick-and-mortar retail environments that influence consumer perceptions and behaviors.