Market Penetration Strategy Allows Organisations to Increase Market Share for Present

question 16

True/False

Market penetration strategy allows organisations to increase market share for present products in the same markets.

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Definitions:

Dual Distribution

Dual distribution refers to a marketing strategy where a firm reaches its customers through two or more different types of distribution channels.

Merchandise

Products or goods that are bought, sold, or traded, often within the retail industry, to satisfy consumer needs and wants.

Channels

The pathways or routes through which goods and services flow from the producer to the consumer, including physical distribution and marketing channels.

Pricing

The process of determining the value at which a product or service will be sold to consumers.