Examlex
The balanced scorecard examines a firm's performance in all the following critical areas except
Patent
A form of protection for intellectual property provided to an inventor for a period of 17 years.
Brand Name
A distinctive title or symbol that identifies a product and differentiates it from competitors.
Trademark
A symbol, word, or phrase legally registered or established by use as representing a company or product, protecting the brand's identity.
Business-Generated Revenue
Income that a company earns from its activities, typically from the sale of goods or services to customers.
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