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Jonah is currently trying to decide whether or not to allow Kate to be part of a delegation that will represent their company at an international business expo. Apart from allowing the company to market its business to potential clients, the expo will give the members of the delegation a chance to meet and network with various industry professionals and gain valuable industry insights.
-John Hardley recently joined as marketing director of H2O, a water sports gear company. Though in the last five years the company has had a drastic dip in sales, ever since Hardley has joined he has turned the figures around. In addition to revamping the look of the brand, he has initiated several marketing campaigns through broadcast media to increase customer base for the company. Hardley has over the past 6 months managed to get the company to an all time high peak of sales. Which of the following statements best describes Hardley?
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