Examlex
Negative affect is a mood dimension consisting of nervousness, stress, and anxiety at the high end and relaxation, tranquility, and poise at the low end.
Promoting Idea
The process of sharing and spreading a concept or notion to gain support or adoption.
Emotional Appeals
Persuasion techniques that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.
Persuasive Business Messages
Communications designed to influence the thoughts, feelings, or actions of the business audience.
Selling Points
Features or benefits of a product or service highlighted to attract and convince potential buyers.
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