What Is Impression Management? Who Is More Likely to Engage

question 25

Essay

What is impression management? Who is more likely to engage in impression management?

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Definitions:

Endorsement Contracts

Legal agreements in which a party, often a celebrity, agrees to promote a product, service, or brand in exchange for compensation.

Likability

The quality that makes a person pleasant, friendly, and easy to like.

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Soft-Drink Companies

Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.