What Framework Contains the Target Customer, the Problem to Be

question 9

Multiple Choice

What framework contains the target customer, the problem to be solved, the difference from competitive offerings, and the benefits that customers will expect?

• A) A industry focus description
• B) A venture concept summary statement
• C) A positioning diagram for your venture
• D) A business model framework for your venture

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Definitions:

David Premack

A psychologist known for the Premack Principle, which suggests that more probable behaviors can reinforce less probable behaviors.

Herbert Terrace

A psychologist known for his work in animal cognition, especially in language learning in chimpanzees.

Native-born Americans

Individuals born in the United States, as opposed to those who have immigrated and obtained citizenship.

Linguistic Relativity Hypothesis

The theory that the structure of a language affects its speakers' worldview or cognition.