How Can You Gauge Target Customer Purchase Intent During the Venture

question 8

Multiple Choice

How can you gauge target customer purchase intent during the venture concept reality check?

• A) Simply by asking if the target customer likes the concept
• B) Simply by asking if the target customer is dissatisfied with existing alternatives
• C) Simply by asking if the target customer is likely and/or very likely to purchase your presented concept
• D) You cannot gauge the purchase intent with any of the above methods

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Definitions:

Xiphoid Process

the small, cartilaginous process extending from the lower part of the sternum, which becomes ossified in adults.

Sternum

The long, flat bone located in the central part of the chest, connecting with the ribs via costal cartilages to form the front part of the rib cage.

False Rib

Refers to the ribs that do not directly attach to the sternum but are connected to the true ribs above them.

Costal Cartilage

Flexible connective tissue that links the ribs to the sternum, facilitating the expansion and contraction of the chest cavity.