Why Might You Find a Gap Between Target Customers' Receptivity

question 19

Multiple Choice

Why might you find a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services?

• A) The concept sounded or looked better in the reality check compared to the reality in the marketplace
• B) The concept was not demonstrated or communicated effectively to the target customer
• C) The venture failed to execute effectively in the marketplace, including packaging and merchandising
• D) All of the above could lead to this gap

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Definitions:

Split Database

A database architecture where the database is divided into two parts: the back-end that stores data and the front-end that interacts with users.

Startup Options

Settings that determine how a software application or operating system behaves when it is launched.

Exclusive Mode

A mode of operation where a software application or system restricts access to a resource or data to a single user or process at a time.

Database Password

A security measure used to protect access to a database by requiring entering a series of characters before anyone can access or modify the stored data.