Why Might You Find a Gap Between Target Customers' Receptivity

question 19

Multiple Choice

Why might you find a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services?

• A) The concept sounded or looked better in the reality check compared to the reality in the marketplace
• B) The concept was not demonstrated or communicated effectively to the target customer
• C) The venture failed to execute effectively in the marketplace, including packaging and merchandising
• D) All of the above could lead to this gap

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Definitions:

Sella Turcica

A saddle-shaped depression in the sphenoid bone at the base of the human skull, which houses the pituitary gland.

Carotid Canal

A passageway in the temporal bone of the skull through which the internal carotid artery enters the cranial cavity.

Occipital

Referring to the occipital bone or region, located at the back and lower part of the skull, or the occipital lobe in the brain responsible for vision processing.

Parietal

Referring to the parietal bones of the skull or the parietal lobe of the brain, linked with processes such as sensory perception and integration.