With Regard to the Go-To-Market Strategy Component of the Venture

question 23

Multiple Choice

With regard to the go-to-market strategy component of the venture concept reality check, which of the following is an important aspect of this investigation?

• A) To determine if target customers agree with the intended channel strategy
• B) To determine where target customers get their information about products/services like yours
• C) Both A and B
• D) Neither A nor B

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Definitions:

Objectivity and Candour

The practice of being impartial and honest in expression, avoiding bias, and straightforward communication.

Employee Turnover

The rate at which employees leave a company and are replaced by new hires, considered as an indicator of workplace satisfaction and stability.

Employment Tests

Devices that assess the probable match between applicants and job requirements.

Selection

The identification of candidates from a pool of recruits who best meet job requirements, using tools such as application blanks, tests, and interviews.