Examlex
For your venture project, what is a) functional positioning, b) emotional positioning, and c) social positioning (if appropriate), and how might this carry forward into your branding strategies?
Perspective Taking
The cognitive capacity to consider the world from another individual's viewpoint.
Robert Selman
A psychologist known for his work on the development of social cognition and interpersonal understanding in children.
Erik Erikson
A developmental psychologist and psychoanalyst known for his theory on the psychosocial development of human beings, which outlines eight stages from infancy to adulthood with distinct challenges and tasks.
Global Evaluative Dimension
A concept in psychology that refers to the overarching way individuals assess or interpret their experiences or the world around them.
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