Who Are Initial Reference Customers

question 28

Multiple Choice

Who are initial reference customers?

• A) First customers who use your product and will recommend it to others
• B) Customers who you interview during initial field research
• C) Friends and family who invest in your company
• D) People who sign up for a trial product

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Definitions:

Marketing Researchers

Professionals who study market conditions, consumer behaviors, and competitive dynamics to provide insights and guidance for marketing strategies and decisions.

Scanner Data

Data obtained from scanner readings of UPC codes at checkout counters.

UPC Codes

Universal Product Codes, a system of barcodes used to uniquely identify retail products for tracking and sales purposes.

Secondary Data

Information that has been collected previously for another purpose but is being utilized for a new research or analysis.