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If a venture activity does not involve a core competency, then you should consider
Gross Profit
The difference between total revenue and the cost of goods sold, before deducting any selling, administrative, or other expenses.
Gross Profit
The difference between sales revenue and the cost of goods sold, before deducting overheads, salaries, and other operating expenses.
Stockholders' Equity
The residual interest in the assets of an entity that remains after deducting its liabilities.
Nonoperating Items
Income and expenses that are not related to the core operations of a business, such as gains or losses from investments or interest expense.
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