What Is Ethnography

question 19

Multiple Choice

What is ethnography?

• A) Data collection done through participant observation and interviews in a customer's context of use
• B) The study of what encourages people to buy
• C) Data collection done through internet surveys
• D) The study of product placement

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Definitions:

Independent Variables

Variables in an experiment or model that are manipulated or categorized to determine their effect on a dependent variable.

Multicollinearity

A statistical phenomenon where several independent variables in a model are correlated, impacting the model’s accuracy.

Dependent Variables

Variables in an experiment or model that are expected to change as a result of changes in the independent variables.

Multicollinearity

A situation in multiple regression where one predictor variable in the model can be linearly predicted from the others with a substantial degree of accuracy.