The MyMMs Example in the Chapter Is NOT a Good

question 11

Multiple Choice

The MyMMs example in the chapter is NOT a good illustration of:

• A) Premiumization: selling a traditional product for more money
• B) Services innovation: figuring out how to sell a product as a service
• C) Personalization: customizing a mass product for individual consumers
• D) Disruptive technology: inventing an entirely new printing technology

---

Definitions:

Bonds

Debt securities issued by corporations or governments to raise funds, promising to repay the borrowed amount plus interest to bondholders.

Convertible Bonds

Bonds that permit bondholders to convert them into common stock at the bondholders’ option.

Common Stock

A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits through dividends.

Premium

An amount paid in addition to a standard price or rate, often for insurance or an enhanced level of service or coverage.