The MyMMs Example in the Chapter Is NOT a Good

question 11

Multiple Choice

The MyMMs example in the chapter is NOT a good illustration of:

• A) Premiumization: selling a traditional product for more money
• B) Services innovation: figuring out how to sell a product as a service
• C) Personalization: customizing a mass product for individual consumers
• D) Disruptive technology: inventing an entirely new printing technology

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Definitions:

Prison Sentence

The period of time a person is legally required to spend in prison as punishment for committing a crime.

Public Defender

A lawyer appointed by the court to represent defendants who cannot afford to hire a private attorney in criminal cases.

Deemed Reasonable

Considered or judged to be fair, appropriate, or within acceptable limits according to prevailing standards or circumstances.

Act of Omission

A failure to perform an act or duty that one is obligated to do by law or promise.