In the Farming of the Future Example in the Book

question 27

Multiple Choice

In the farming of the future example in the book, who has become the most interesting "persona" as top priority target customer?

• A) The Steady Eddy Farmer, who has worked his farm for thirty plus years
• B) The Up and Comer Farmer, who tends to be younger and a heavy user of technology
• C) The Sun Downer, who is a part time farmer
• D) The Livestock Farmer, whose main focus is raising cattle

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Definitions:

Picture-Image

A visual representation of an object, person, or scene produced on a surface.

Short-Term Memory

A cognitive function that holds a small amount of information in an active, readily available state for a short period.

Bits of Information

The smallest units of data in communication and information theory, representing a binary choice or a distinction between two alternatives.

Spacing Effect

A phenomenon in which learning is greater when studying is spread out over time, as opposed to studying the same amount of content in a single session.