Why Is a "Good, Better, Best" Suite of Offerings Often

question 1

Essay

Why is a "good, better, best" suite of offerings often so important for a new venture? What might this mean for your own term project venture? Give an example of a "good, better, best" as it might apply to your own venture idea.

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Definitions:

Door-In-The-Face

A persuasion technique where a large, unreasonable request is made first, followed by a smaller, more reasonable request.

Lowballing

A sales and negotiation tactic where an initial, lower price is offered to entice a buyer, before it is subsequently raised once the buyer is interested or committed.

Mere Exposure

A mental effect where individuals grow fond of things simply because they are accustomed to them.

Reciprocal Helping

A cooperative behavior where an individual helps another with the expectation that the favor will be returned in the future.