When Attempting to Understand Target Customers It Is Important to ______________

question 24

Multiple Choice

When attempting to understand target customers it is important to ______________.

• A) know their demographics
• B) observe and speak with them in their places of use
• C) simply confirm your initial assumptions about them
• D) observe and speak with a large number of them

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Definitions:

Subjective Norms

An individual’s perceptions about whether significant others think he or she should (or should not) perform the behavior in question.

Attitude Polarization

The phenomenon whereby a person's stance on a specific issue becomes more extreme after being exposed to opposing arguments.

Effort Justification

A cognitive dissonance theory concept where individuals rationalize the effort they put into achieving a goal, often valuing the outcome more if more effort was required.

Self-fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.