For Your Own Venture, Present a Plan for Doing the "Ethnography

question 23

Essay

For your own venture, present a plan for doing the "ethnography" needed to get the customer insights you require to create your new products or services? Where are you going to go? How many people are you going to talk to? What do you think, before even starting that work, will be the two or three distinct "persona's" that you will encounter?

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Definitions:

Humanistic Approach

A perspective within psychology that emphasizes the study of the whole person, looking at human behavior through the eyes of the observer and the person doing the behaving.

Personality

The integration of an individual's feelings, attitudes, and actions as response patterns.

Criticisms

Evaluations or judgments regarding the merits and faults of the actions or work of another.

Self-Actualisation

The process of realizing and fulfilling one’s own potential and capabilities, often considered the ultimate goal of personal development.