What Is the Difference Between Perceived and Latent Needs? Give

question 14

Essay

What is the difference between perceived and latent needs? Give one clear example of that difference with a B2B business; and then another clear example for a B2C business.

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Definitions:

Vocabulary

The set of words known and used by a person or group within a particular language.

Months

Units of time, typically used to measure periods within a year, based on the Earth's orbit around the Sun.

Spatial Abilities

The ability to comprehend, think logically about, and recall the spatial relationships between objects or areas.

Vocabulary

The set of words known and used by a person in speaking and writing.