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What Is the Difference Between Perceived and Latent Needs? Give

question 14

Essay

What is the difference between perceived and latent needs? Give one clear example of that difference with a B2B business; and then another clear example for a B2C business.


Definitions:

Total Variable Cost

The total of all variable expenses which change with the level of output.

Economic Consultant

A professional who provides expert advice on economic matters, including analysis, forecasting, and policy recommendations.

Marginal Cost

Marginal Cost is the cost of producing one additional unit of a good.

Average Variable Cost

The cost of labor and materials divided by the total output, representing the variable costs per unit of output.

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