What Is the Difference Between Perceived and Latent Needs? Give

question 14

Essay

What is the difference between perceived and latent needs? Give one clear example of that difference with a B2B business; and then another clear example for a B2C business.

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Definitions:

Manual Babbling

Early non-verbal gestures or movements made by infants that precede the development of spoken language.

Deaf Babies

Infants who are unable to hear or have significantly impaired hearing from birth or infancy, affecting their ability to learn spoken language naturally.

Laura-Ann Petitto

Laura-Ann Petitto is a scientist renowned for her contributions to the fields of cognitive neuroscience, especially in language acquisition and the development of bilingual brains.

Cognitive Psychology

A branch of psychology focused on studying mental processes such as perception, memory, thought, and problem-solving.