Why Is It Important to Identify Segments with Innovative Customers

question 1

Multiple Choice

Why is it important to identify segments with innovative customers?

• A) So R&D becomes more expensive
• B) So you can save money on distribution
• C) So different distribution opportunities become available
• D) Because innovative customers are more likely to try new products

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Definitions:

Multiple Channel Distribution

The practice of using more than one sales and distribution channel to reach the customer with products or services.

Distribution Intensity

Distribution Intensity refers to the level of market coverage a product achieves, ranging from intensive (available widely) to selective or exclusive distribution strategies.

Internet

A global network that connects computers worldwide, facilitating communication, information exchange, and access to online resources.