What Are Useful Segmentation Variables for a B2C Customer and a B2B

question 10

Multiple Choice

What are useful segmentation variables for a B2C customer and a B2B customer?

• A) Age and gender
• B) Gender and size of business
• C) Income and education
• D) Lifestyle and family size

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Definitions:

Cognitive Career Theory

A theory that focuses on how individuals' thought processes influence their career choices and development, integrating cognitive and vocational psychology.

Career Construction

Developing and implementing the self-concept through vocational choices.

Optimal Situations

Conditions or scenarios regarded as the most favorable or efficient for achieving desired results or objectives.

Overlaps

Areas where different subjects, categories, or interests share common features, attributes, or goals.