Innovative Customers

question 26

Multiple Choice

Innovative customers

• A) are cautious about adopting new products, services, or experiences.
• B) drag out the buying decision process.
• C) are less cautious about adopting new products, services, or experiences.
• D) are the same as laggards.

---

Definitions:

Observer Focus

An attentional or observational stance where one monitors a situation or phenomenon without direct involvement.

Sensing/Intuition

A dichotomy in psychological type theories describing a preference in the way individuals perceive and gather information: Sensing through direct observation of the world, and Intuition through interpreting and adding meaning.

Myers-Briggs

A psychological assessment tool that categorizes individuals into personality types based on preferences in how they perceive the world and make decisions.

Perception Gathering

The process of obtaining, interpreting, selecting, and organizing sensory information, which forms the basis of our understanding and interaction with the world.