In the Farming of the Future Example in the Book

question 27

Multiple Choice

In the farming of the future example in the book, who has become the most interesting "persona" as top priority target customer?

• A) The Steady Eddy Farmer, who has worked his farm for thirty plus years
• B) The Up and Comer Farmer, who tends to be younger and a heavy user of technology
• C) The Sun Downer, who is a part time farmer
• D) The Livestock Farmer, whose main focus is raising cattle

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Definitions:

Working Capital Ratio

A financial metric that measures a company's ability to pay off its short-term liabilities with its short-term assets, indicating liquidity.

Current Liabilities

Short-term financial obligations due within one year or within a company's operating cycle, whichever is longer.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenues.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.