In the Farming of the Future Example in the Book

question 27

Multiple Choice

In the farming of the future example in the book, who has become the most interesting "persona" as top priority target customer?

• A) The Steady Eddy Farmer, who has worked his farm for thirty plus years
• B) The Up and Comer Farmer, who tends to be younger and a heavy user of technology
• C) The Sun Downer, who is a part time farmer
• D) The Livestock Farmer, whose main focus is raising cattle

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Definitions:

Combined Turnover

Generally refers to the total amount of assets or inventory turned over in a specific period by combining different business segments or product lines.

Investment Opportunity

A financial venture or asset that offers the potential for profitable returns, through interests, dividends, or capital appreciation.

Company

An organization engaged in commercial, industrial, or professional activities, either as a for-profit or non-profit entity.

Margin

The difference between the selling price of a product or service and its cost, usually expressed as a percentage of the selling price.