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Why Is Customer Segmentation So Very Important in Crafting the Strategy

question 12

Essay

Why is customer segmentation so very important in crafting the strategy for a new venture? How does that segmentation provide a focus for different activities within the business? Give an example, say for a travel company.


Definitions:

Filters Area

A section in software where criteria can be set to display only data that meets certain conditions.

January Data

Information or statistical records specifically collected or analyzed during the month of January.

Slicer

A tool in spreadsheet software that allows users to filter data in pivot tables or pivot charts to display only the information of interest.

PivotTable Filter

A tool within a PivotTable that allows users to exclude certain data from view, focusing on relevant information.

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