Customer Segmentation Should Be: Meaningful, Measureable, and ______

question 20

Multiple Choice

Customer segmentation should be: Meaningful, Measureable, and ______

• A) Adjustable
• B) Actionable
• C) Important
• D) None of the above

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Definitions:

Present Value

The current value of a future amount of money, calculated using a specific interest rate to account for the time value of money.

Annual Cash Operating Costs

Refers to the total amount of cash expenditures that a business incurs within one year to maintain its operations excluding non-cash expenses.

New Bus

A recently manufactured bus, not previously used or owned, often equipped with the latest features and technology.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.