Servicescape Refers to the Physical Surrounding in Which the Service

question 176

True/False

Servicescape refers to the physical surrounding in which the service is delivered.

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Definitions:

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.

Psychographics

The analysis of consumer lifestyles to create a detailed profile, helping marketers tailor their strategies.

Behavioral Targeting

An online marketing method that uses web user information to strengthen advertising campaigns through personalized experiences.

Participatory Advertising

A marketing approach that involves the audience or consumer base in the creation or promotion of advertising content, fostering engagement and relevance.